toward the inside or center of something Your
Posted on July 29, 2010
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toward the inside or center of something
Your business can never be developed as a brand until you first:
a) suspend the need to be something for everyone, and
b) sharply define with clear edges from your inside or center
The challenge to our business success grows when we compound these learned
behaviors with the entrepreneurial fear that we need to be attractive to e-v-e-r-y-
o-n-e in order to survive. Especially because we don’t know when and from where
the next customer will come. I’ve done that dance too. (You know, the one when you
get off the phone with a new client closing a “new tiny project that feels huge
because it’s the only one you have ‘dance’).
If you identify at all with this, how’s it working for you?
For me it didn’t! Nothing did until I:
1) deeply connected to what I offered, found my uniqueness in it and built on the
internal power of it (the first part of the BrandU? process), and
2) communicated it consistently with precision and quality (the second part of the
BrandU? process known as CLICsm).
The points of effort that you are sending out in every direction – squandering your
focus externally, trying to be something for everyone, doing so much that results so
little – all start from somewhere.
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