Out-of-work copywriter bares all on savvy self-marketing site.(Viewpoint essay)

Out-of-work copywriter bares all on savvy self-marketing site.(Viewpoint essay)

Advertising Age, May, 2009 by Garfield, Bob

Byline: Bob Garfield

This is maybe not the best time ever to be a copywriter. If you have a job, you will probably lose it within the next couple of years, 10 years max but very possibly before Labor Day. If you do not at present have a job, it’s time to take a long hard look at a new career in a sector of the economy not being ravaged by digital technology:

* diagnostic-imaging technician

* casual-dining assistant manager

* burglar

Please understand that when the president talks about “retraining,” he’s not talking about steel-mill workers (those guys have long since donned green scrubs and started processing MRI scans for $12.25 an hour). He’s talking about you
freelance copywriter

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